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SEO, or what is known as search engine optimization (SEO), is an acronym for (Search Engine Optimization), and it is a process by which a website is made compatible and understandable for search engines by modifying the content of the website and working on improving it, and thus the website is issued for the initial search results on the engines Search (the first results that appear when you search in Google) and this in turn helps to get more traffic and organic traffic to the site for free via natural unpaid search results.
The main goal of using search engine optimization or SEO is to get more traffic and natural traffic for your website
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When doing search engine optimization for a site, you must work in two directions
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Achieving the factors on the basis of which the ranking process takes place in search engines, through hundreds of rules and instructions that must be followed.
Work to serve the beneficiaries and deliver to them what they need at the same time.
There are many types of SEO or search engine optimization, all of which aim to adjust the site so that it is compatible with search engines and can be easily understood and thus obtain more visits and visibility to the site. Marketers or those working in e-marketing or website owners must pay attention to knowing the different types of SEO to benefit from it Their work, based on their field and the goals they pursue, and SEO is a complex process and each type of seo has a set of rules and principles for engine optimization so that the matter can be managed in a simple and easy way.
It is the technical or technical aspect on the basis of which the appearance of the website in the search results is affected, and the main goal of it is for the crawlers of search engines to be able to access the website easily and work on indexing it without any obstacle, and the following is an explanation of the important instructions and instructions for optimizing search engines Technology
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In order to make sure that search engines can crawl your website correctly and get information faster through crawling programs, you must check the robots.txt file and work on developing and updating it.
Use the google search console to scan the website and choose your domain.
Use the Coverage report to find out and solve the problems that hinder the crawling process of the search engine, which is a report that gives you information about the crawled and indexed pages and any problems or errors in the indexing process, as well as knowing the pages that Google has reached on your website.
Work on designing an XML sitemap and sending it to all search engines, through which search engines can know all the content and links on your website, and thus it will be easy for them to access the site and its contents, classify and archive it in an easy way, and work on its appearance in search engine results.
This map is a file containing all the content and links of your website
You must work on improving and developing the website design and your URL format.
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It must be taken into account that the design of the site is friendly to SEO. This has nothing to do with the design and appearance of your website or the colors in it. It is related to the method used in organizing the site and how it can achieve signals and factors on the basis of which the ranking process in the search engine takes place.
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What is important is how the website is organized and how well it can provide the right signals to meet different search engine ranking factors.
SEO web design is not about how your website looks or what colors to use. You can use graphic design courses or web design courses to help you with the look and feel of your website. Design is personal, not something Google cares about.