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When it comes to pitching your startup, you need to know what content to include and where. Pitch decks are a key marketing tool in the startup world.

Article Contents

1. The introduction makes the start of your pitch deck structure

1.1. Market challenges & problems prove your relevance

1.1.1. Your unique approach to solving the unsolved that'll impress your investors

1.1.1.1. Demonstrating that the market is ready for your solution

1.1. A detailed overview of what makes your product the ultimate solution

2. Personality counts. Your team and you deserve an intro, too

3. Potential competitors and how you will outperform them in the future

4. First financial key figures will add firmness to your vision


5. The amount of your desired funding and what you will be using it for


A winning pitch deck is a well-designed and persuasive presentation that has a clear and compelling story and a clever structure. This lesson will guide you through the process of the components and the Pitch Deck Structure that belong in every pitch deck.