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PBM is the new CRM, but with addressability and targeting at a much greater scale than what was previously achieved. PBM is a comprehensive approach to managing marketing Business Email List interactions to maximize customer lifetime value (LTV). PBM requires all the principles that CRM required, such as customer strategy, performance marketing programs, and enablement. But PBM goes beyond activation in direct mail and email. With PBM, programs are activated across multiple digital vehicles to deliver addressability at the scale CRM has always needed to truly transform traditional marketing. PBM Business Email List Capablities How to maximize lifetime value through experiences To maximize LTV or develop data-driven experiences that lead to longer, more profitable relationships, marketers must anticipate customer journeys and develop the appropriate marketing response to deliver at each engagement point.

Marketers must anticipate customer journeys and develop the appropriate marketing response to deliver at each business email list engagement point Linkedin Twitter E-mail Facebook For example, imagine that a customer just bought a high-end pair of shoes from a retailer. That retailer predicts, based on its data, that the person is female, and she’s likely to continue to purchase high-end fashion products. From these insights, the retailer can determine her next best offer. Now, Business Email List in addition to sending personalized post-purchase direct mail and email, the retailer can share similar items that the customer might like on Instagram, through display advertisements.



PBM is a necessity for companies that want to execute the full potential of CRM in the digital age – integrating more data, drawing deeper insights, and delivering increasingly complex Business Email List customer journeys across channels. In 2015, I wrote an article in Advertising Week that begged the question, does the long adage of “sex sells” drive long-term brand success? It’s a question that has been asked for ages in the advertising Business Email List world. In short, in reviewing over one-hundred thousand research responses across multiple brands the concluding answer I found was no. Sex may sell short-term eyeballs and social explosions in media, but it does not sell long-term brand success.