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Though it might seem like the two apps are attempting to market to the same audience, the truth is thatdisney plus.com/begin enter code and DisneyNow will likely continue to coexist with each other. Though much of Disney’s kid-friendly programming is available on Disney Plus for any paying subscriber, the ability to access Disney Channel content on your iPad with DisneyNow is a perk given to paying cable subscribers. The launch of Disney Plus allows Disney to target those customers who have cut the cord, in addition to younger customers who are unlikely to have a cable subscription in lieu of services like Netflix, Amazon Prime, and Hulu.The easiest way to think about the two apps is to consider HBO’s current app lineup in 2019.(For this example, let’s ignore HBO’s upcoming third streaming tier, HBO Max.) DisneyNow and Disney Plus work the same way, with DisneyNow being the parallel to HBO Go, and Disney Plus working very similarly to HBO Now.