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Recently The Nostalgic Version of the Hot-Blood Legend There has been a "endorsement wind" in the market again, with the popular girl group THE 9 endorsing the mobile game youth version of "Zhu Xian" and international popular idols Lisa endorsed "Wild Brawl", Yang Mi endorsed the mobile game "New World of Gods and Demons", big-name stars have endorsed the game label to help out, making fans happy to the explosion. In addition to hiring big-name celebrities for endorsements, many small-cost game endorsements are popular with the public using clever shooting techniques, and they have become hot spots nowadays. Reporters from Beijing Youth Daily interviewed industry experts to sort out the tricks of game endorsement. Artist endorsement game popularity affects sales. Since the formation of THE 9 group, the industry has been paying attention to who should be the first endorsement of the whole group? After successfully becoming the first hot variety show in 2020, "Youth Have You 2" attracted a large number of young fans, how to continue to increase its viscosity has become the primary consideration for THE 9's commercial endorsements. This time, according to the endorsement requirements, nine artists performed nine different professions in the mobile youth version of "Zhu Xian". "Zhu Xian" not only creates an image in the world of "Zhu Xian" specifically for everyone, but also has a game line and interactive gameplay unique to everyone.



From simple celebrity endorsements to role-playing endorsements dnf public service The road of endorsement has gone through several advancements. Looking back in the 1990s, some well-known singers and groups such as Jay Chou, Stefanie Sun, JJ Lin, and SHE became the spokespersons of small and large games across the Taiwan Strait. Using celebrity popularity to drive game sales was the norm at the time. A reporter from the Beijing Youth Daily interviewed Ye Wei, a veteran of the game industry. He said bluntly: "At that time, the game industry was still in a niche culture. Many celebrity endorsements did bring real benefits to the game. Back then, there was a point card for a game endorsed by Stefanie Sun. Sold out every month, and many games use celebrity influence to increase the number of game registrations.” However, with the gradual development of the game industry, the way similar to popular artists endorsing games cannot be a marketing highlight. Singing a game song or filming an endorsement advertisement cannot Stimulate the audience to play. In this regard, Xu Peng, CEO of Kunpeng Golden Wings, told reporters from Beijing Youth Daily: “Many games have chosen to be strongly bound to the artist’s IP, but the final effect is not ideal. The "Ranwu Three Kingdoms" entrusted by Jay Chou's Divine Comedy "Ranwu Spring and Autumn" finally also The failure to create a sales miracle is actually the fact that the fan circle has changed. Although game fans and celebrity fans have a certain intersection, there has not been more two-way exchanges because of this." "Cab Zhahui" creative endorsements out of the circle became the mainstream . In the past two years Retro Legends Mobile Game Guide The celebrity endorsements in the game circle have paid more and more attention to creativity and secondary marketing. A commercial endorsement is no longer just an advertisement. Like an "interactive show" between celebrities and players. You may not have played "Blue Moon", but you must have heard "Hello everyone, I am slag slag Hui". This sentence is because Zhang Jiahui's Mandarin is not very good. In a recording, I used my name " "Zhang Jiahui" became the homophonic "Slag Zhahui", which has been teased by everyone for a long time, and it has become the most magical game slogan. Recently, a new advertisement for "Wild Brawl" was promoted on short video platforms, from Su Daqiang clamoring to play games with his children, to Aunt Xue kicking the door and revisiting the old place just to open the dark; from Wang Jingze's "true fragrance" again, to Zheng Zicheng and Liang Jianping of "Mind Detective"'s "do whatever they want" are being countered...With the theme of "fighting in the wild, the last laugh", several sets of advertisements with different perspectives and different entry points have made the expression packs and GIF pictures gathered together, from the spread effect and word-of-mouth, a win-win effect that is rarely seen in domestic game promotion in the past two years has been achieved.

Enhanced game interaction, endorsements change strategic cooperation. Regarding such "out of the circle" operation, Xu Peng said bluntly: "With the development of the 传奇私服 game industry, the interaction between game marketing and users has increased. After slag slaghui, Hong Kong artists are invited to become legendary game routines." For example, the popular "Gu Tianle is green" in the past two years, and now the popular "Uncle Da Recycle Ingots" and so on. From the perspective of celebrities, they began to realize the importance of the player community, and endorsement games have also changed from a pure "one-shot deal" to strategic cooperation with more considerations-celebrities gradually learn to interact with players in their endorsements , Become or approach the player. For example, male celebrities such as Chen He, Lin Junjie, and Jay Chou have turned playing games into a hobby, and they go online to interact with netizens from time to time.