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[stevenmbrun]

Hola instant torrent player helps VODO become the Netflix for indie content
Watching video on the web has become such an integral part of our daily lives, yet we rarely consider the large cost around broadcasting these videos. In order for us to watch these videos use ios vpn, there are costly elements involved in the distribution process, including the expensive computer reading that video from disk and sending it to us, a climate controlled building housing that computer, the computers Internet connection, and the many such computers around the world that get the video to us quickly when we press play.

This video distribution cost is bearable for companies like Netflix, which utilizes a subscription model where its users pay for the videos they watch, or for YouTube where advertising covers the costs.

Unfortunately, the distribution costs are NOT bearable for companies that dont charge a considerable amount for the video consumption or that dont rely heavily on advertising. One such company is VODO. VODO is the Netflix of Indie content. Its a platform for Indie movie creators to show their content to the world, and for customers to see that content mostly for free. If customers love the film, they can donate to the creator to encourage more such works.

Since many of VODOs views are free, VODO cant absorb video distribution fees. Therefore, it chose to distribute the films as Torrents. This means that in order to see a film on VODO, a customer must download the torrent from VODOs site, proceed to download a Bittorrent client, download the movie in its entirety (which typically takes more than 30 minutes) and finally open a 3rd party video player to watch it. This proves to be a prohibitive process for most users and a pain for all.

To give its users a better and faster experience, VODO has now integrated Holas video player into the VODO site. Holas player uses a Peer-to-Peer network to make the video distribution free, and streams the video instantly, giving the user an almost YouTube-like experience. The Hola player also automatically locates and loads subtitles in the users local language, making VODO content easily accessible to users from around the world. With Hola, it takes 1-click and about 30 seconds to start streaming torrents with subtitles as an added benefit.

As a free service, we relied on torrents for video distribution. That meant that viewing our content was very difficult for most of our users, said Jamie King, Founder of VODO. With the Hola Player, weve transformed our site to be almost as simple as YouTube or Netflix, while maintaining the zero cost of broadcasting the content.

You can catch some of these great films, and get a first hand look at the future of video distribution.

With already one million video views per day, at Hola, we believe that these are the first steps toward the future of very low cost video distribution. Publishers can embed the Hola Media Player into their websites for free.

[candymika]

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