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[William0381]

Dmitrii Khasanov's article on building authentic brand partnerships between banks and influencers is a well-structured and informative piece https://www.globalbankingandfinance.com/dmitrii-khasanov-how-banks-can-build-authentic-brand-partnerships-with-influencers/ The article effectively highlights the importance of influencer marketing and its impact, particularly among younger audiences. Khasanov's analogy of choosing influencers to selecting TV programs for advertising is a clever way to make the concept easily understandable. The article's focus on banks engaging with millennials and Generation Z through social media platforms, facilitated by influencers, is both relevant and forward-thinking. Khasanov's 7C approach provides a practical framework for banks to establish successful influencer partnerships. https://www.globalbankingandfinance.com/dmitrii-khasanov-how-banks-can-build-authentic-brand-partnerships-with-influencers/