A market research company digs out data, cleanses, and transforms data. It helps in getting insights and drawing valuable solutions. Certainly, it requires data to fuel intelligence and automated systems. So, it digs the well itself, deploying resources to carry out data mining. This process involves researching profiles, contact lists, or performance data to get deep into it. Certainly, this process leads to cleansing or processing, and then, modelling for analysis. It helps in determining how many leads can be generated and turned into upselling or cross-selling.
In the nutshell, whatever processes can help in drawing data corresponding to the business objective of the client-these all services are carried out by the market research company.
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